I currently serve as Creative Director at an agency named Primitive. In this role, I lead our team of designers, copywriters, and video producers. On a project lead level, I oversee our efforts in research, design, and branding. Additionally, I regularly conduct workshops for our team and clients, and work closely with other teams such as development and marketing to ensure our processes are efficient and effective.
Previously, I held positions as a Design Director, UX Lead, and Product Designer where I led research and design efforts on various web and software projects, ranging from budgeting apps to property management software. I also led internal efforts to evolve our UX practices by developing a "UX Playbook" that documented and clarified our UX methods, and laid out when to use certain practices and why.
If you would like to hear more about my current or previous roles, projects, or education, I would be happy to chat! Please do not hesitate to reach out.
